The Netflix Diaries

In the past, going to a Blockbuster Video store was a normal part of my weekend. Since I am such and also designer, running back to the shop the next day to return the video that I had actually seen was additionally part of my weekend break. Nevertheless, I don’t do any of these points anymore – since Netflix has actually entered my life.

Netflix blew Smash hit Video out of the water as well as they did it extremely swiftly. Rather than trying to take on Blockbuster by themselves terms, Netflix redefined the market as well as got rid of every one of those video clip shops. Poof! I make certain that we can all applaud what Netflix has done so far; nevertheless, if you were a Product Manager operating at Netflix, what would you be doing currently?

Allow’s consider the facts: Netflix presently has a very successful item. However, innovation maintains progressing. This product, thus many of our products, has a minimal service life. Netflix has a lot of existing consumers. What do they need to do to preserve their existing clients even while they move forward?

Today it certain looks like the future of at-home film enjoying is streaming video clip using the Web. Exactly just how this is mosting likely to function itself out is still simply a bit uncertain. So what should a Netflix product manager be doing today? Exactly how around putting down the course to the future with the complete awareness that things might alter en route.

The trick is to make shipment of the Netflix flicks to their customers as easy as possible. I’m pretty certain that Netflix believes that the change from mailed DVDs to viewing streaming video clip will be a gradual process that will certainly happen over time – not a flash cut. Netflix has been offering accessibility to streaming video clip online for over a year now. Originally they limited the number of hours of video clip each user might stream monthly; nevertheless, at the start of 2008 they made this unlimited. The only disadvantage to this solution is the choice: it’s virtually movies as well as TV programs that have actually run their training course. The new releases are not offered right here.

What’s next? Allowing end users to stream video clip not into their laptop computers, but rather into their existing enormous TVs. In order to do this, Netflix requires some significant partnerships. This appears to be what the Netflix item managers are spending their time doing. Netlfix and also LG Electronics have actually teamed up to supply a $500 Blue-ray DVD gamer that will likewise stream Netflix films. Netflix has actually announced a collaboration with Microsoft to permit individuals of Xbox live to stream Netflix flicks. Lastly, Netflix has actually collaborated with Roku to create a standalone player that will enable flicks to be streamed to your TV.

Which one of these collaborations is the right one? Who understands? I presume that a lot of what is going on below is an effort by Netflix to find what the proper product pricing is for this new type of item. The wager is that of these approaches will certainly birth some fruit and also will certainly enable Netflix to stay in the lead in their market. In the end, can any type of Item Manger ask for anything more?

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Raymond Martinze