Online Reputation Management For Small Businesses
Complaint sites like Complaint Board, Rip-Off Report and Pissed Consumer can destroy the reputation of a business in the matter of months. How to fight Google and Win is constantly updated to adjust to any changes that may take place in Google’s page-ranking system.
Plan your web reputation personale (ORM). Prepare how you will monitor your online activity and how you will respond. Determine the tools you will use, like Google alerts.
A thorough research is required to evaluate the most read online platforms by your prospects. Once you’ve shortlisted those mediums, start posting your articles, blogs, press releases, etc. to join the league of the leaders in your domain of business. You can also participate in the ongoing discussions to better connect with your customers/prospects.
Consider the Source — Is the person who lamented a legitimate client? Are they stating something that truly matters, or perhaps are they merely trolls for hire, or maybe someone that matters in the general scheme of things. If they are simply a trouble maker, sometimes it’s best to completely ignore what they are saying and not feed the beast. Some people can not be satisfied, let it go, and move ahead.
The reason? Writing in 3rd person allows you to fill the About section with the most important keyword: your name. As a GENERAL rule, the more your keyword appears on the page the more Google will view it as authoritative on that topic. I emphasized “general” because there is definitely such a thing as too much; in fact blatantly repeating the same keyword over and over again is called keyword stuffing and can be penalized by Google.
5- Do limit the number of forums, board, groups and other social media groups you get involved in. It makes no sense getting involved in too many groups if you can’t actively participate and have your presence felt. Perhaps it may make sense to just start with groups that are specific to your niche or where you target audience may be found.
Get a credit freeze. Click on the preceding link and follow the steps for your particular state. This is an absolutely necessary tool to secure your credit. In most cases, it prevents new accounts from being opened in your name. This makes your Social Security number useless to a potential identity thief.